East Texas Exec to Lead Greater Yield’s Energy Division

Paul Rosenblum to Expand U.S. Petroleum, Renewable Energy Practice

LONGVIEW, Texas – Aug. 15, 2012 – Greater Yield, a Dallas-based provider of transformation solutions, announces that Paul Rosenblum is joining the firm to lead the energy division. A resident of East Texas with more than 30 years of experience in the oil & gas industry, Rosenblum will head the practice group as Senior Knowledge Leader. While initially focusing on East Texas energy related businesses, he will take charge of expanding Greater Yield’s petroleum and renewable energy portfolio which will target oil and gas equipment, materials and service companies in its supply chain.

“The state of the global economy has negatively affected business across the board, especially in the oil and gas industry. Now is the ideal time for us to expand our knowledge and business solutions expertise into the energy sector, and there is no place better to launch our new program than in East Texas” said Debbie Womack, Greater Yield principal. “Paul has spent more than three decades developing the skills and contacts most needed by industry executives. Under his leadership, I am confident that we will deliver innovative solutions that are uniquely designed to support each company in addition to helping these companies reach their financial and business targets.”

“The energy sector brings a unique set of business challenges that are not typical for other industries,” added Jim Taylor, principal of Greater Yield. “This is Paul is the right partner to solve these business issues head on, while working together with C-level executives to develop a strategy that put the company on the path to profits.”

According to Taylor, the goals of the new energy division include:

  • extraction or manufacture of more salable products at lower cost;
  • agility to rapidly adjust product mix, turning price volatility into opportunity; and
  • accelerated revenue and profit by bringing new developments, techniques and practices to market much more rapidly.

Living in the heart of the East Texas oilfields, Rosenblum is a veteran of the oil and gas industry. His background includes work in oilfield/mining; supply chain optimization; continuous improvement design and implementation; general management and sales/marketing. Prior to his role at Greater Yield, Rosenblum worked in management consulting at The Thomas Group. For nearly a decade, he helped clients such as Fossil Inc. (Dallas/China), Heelys, Inc (Dallas/China) and the U.S. Naval Aviation adapt and transform into their desired business models.

About Greater Yield: Greater Yield provides innovative performance-improvement solutions for critical and complex business issues. A woman- and veteran-owned company, Greater Yield offers senior-level experts who work with organizations as trusted partners who empower ROI-driven changes, transfer knowledge and deliver measurable outcomes enterprise-wide.